Design That Makes Sense
Who I Am
What I Create
I’m Gaël Klimala, a visual and multimedia designer with 15+ years of experience turning complex ideas into clear, useful design. My work spans accessible learning, brand systems, technical content, digital experiences, motion, and print. I bring strong visual judgment, plain language, and careful production to every project.
I create accessible eLearning, multimedia presentations, design systems, technical illustrations, brand identities, campaign materials, motion graphics, and digital experiences. Whether the goal is to teach, explain, guide, or sell, I shape information into something people can understand and use.
How I Work
Beyond the Canvas
I start by understanding the goal, the audience, and the problem. Then I organize the content, establish the visual direction, build, review, and refine. Accessibility, accuracy, and consistency are part of my process from the beginning, not items added at the end.
When I’m not designing for clients or professional teams, I help run Dyadic Alchemy with my husband, Lee, creating custom apparel, promotional products, and brand materials. I also write The Creative Alchemist, where I share creative experiments and new tools. Away from the screen, I’m usually watching movies, gaming with my family, or receiving brutally honest design feedback from my daughter.
my work
I’m Gaël Klimala, a visual designer and digital strategist who turns ideas into screens that make sense. I grew up in Haiti sketching lively festival posters on scrap paper, earned a graphic-design degree, and now study digital audiences at Arizona State University to learn why people click, swipe, and stay. That same curiosity powers the forty FAA Storyline 360 modules I have built, the mobile-app prototype that behaves on the first tap, and the logo sets that stay sharp at billboard or favicon size. I rely on Adobe Creative Suite, Figma, and quick-fire GenAI art, each move guided by plain language, bold color, and code that never trips a screen reader. Research comes first, prototypes follow, real users poke holes, and I patch every weak spot before launch, with accessible design and 508 compliance always ranked highest on the checklist. When deadlines sprint, I ask Midjourney for ten rough visuals, grab one, then refine it by hand, saving hours and guarding my coffee budget. I mentor junior designers, share color tricks that spark instant “aha” moments, and guide teams through icon libraries and motion graphics that raise email click-through rates. Away from the monitor my veteran husband and I steer our side studio Dyadic Alchemy, ship promo gear with personality, binge science-fiction and cooking shows, and tackle co-op quests where our tween grabs the extra controller, dishes out fearless art critiques, and often wins. The house hums with sketchbooks, Lego pits, and a running list of ideas that loop straight back into fresher visuals and smoother user journeys. Results of this mash-up life live in my portfolio, where you will find projects that raise completion rates and trim production time, and on The Creative Alchemist blog, where I unpack new AI tools, share process notes, and laugh at experiments that fizzled before they flew.